Supima cotton is a trademarked, premium variety of Pima cotton grown exclusively in the United States. Representing less than 1% of the world’s cotton production, Supima cotton is known for its exceptional softness, strength, and colour retention. Its fibres are longer than those of regular cotton, resulting in a smoother, more luxurious fabric that is highly durable. Supima cotton is often referred to as “the world’s finest cotton” due to its superior quality and the meticulous farming practices used in its cultivation.

Key Features:

• Extraordinary Softness: Supima cotton’s extra-long fibres produce a fabric that is incredibly soft to the touch. This softness is maintained and even enhanced with each wash, making Supima cotton products a luxurious choice for bedding, clothing, and home textiles.
• Superior Strength: The extra-long fibres of Supima cotton are significantly stronger than regular cotton, which means that textiles made from Supima are more resistant to pilling, tearing, and fraying. This durability ensures that Supima cotton products retain their high quality and last longer.
• Vibrant Colour Retention: Supima cotton absorbs dye more deeply than other cotton varieties, resulting in fabrics with vibrant, rich colours that are resistant to fading, even after repeated washing.
• Sustainable Practices: Supima cotton is grown in the United States under strict farming regulations that emphasise sustainable and environmentally friendly practices. These include water conservation, reduced pesticide use, and ethical labour practices.
• Hypoallergenic: Supima cotton is naturally hypoallergenic, making it an excellent choice for individuals with sensitive skin or allergies. Its purity and fewer chemical treatments mean fewer irritants in the final product.

Applications:

• Luxury Bed Linens: Supima cotton is widely used in high-end bed sheets, pillowcases, and duvet covers, offering a silky smooth feel and superior comfort for a restful night’s sleep.
• Premium Towels: Towels made from Supima cotton are exceptionally soft, absorbent, and durable, providing a luxurious experience with each use and maintaining their plushness over time.
• High-End Clothing: Supima cotton is favoured by luxury clothing brands for its softness, strength, and ability to hold vibrant colours. It is commonly used in t-shirts, shirts, dresses, and intimate wear, offering a blend of comfort and style.
• Home Textiles: Beyond bedding and towels, Supima cotton is used in a variety of home textiles, including blankets, throws, and cushion covers, adding a touch of elegance and durability to home décor.

Comparison with Other Cottons:

• Versus Regular Cotton: Supima cotton has fibres that are 35% longer than regular cotton, resulting in a softer, stronger, and more durable fabric. Supima cotton is also more resistant to pilling and holds colours better than regular cotton.
• Versus Egyptian Cotton: While both Supima and Egyptian cotton are long-staple varieties known for their luxury, Supima is specifically grown in the United States and is often considered to have more consistent quality due to the stringent controls and sustainable practices in its cultivation.

Environmental Considerations: Supima cotton is grown using sustainable farming practices that focus on reducing environmental impact. These practices include water conservation, soil health maintenance, and ethical labour standards. Additionally, the durability and longevity of Supima cotton products contribute to reduced waste, as these products do not need to be replaced as frequently as those made from lower-quality cotton.