About Us
Zarea employs technology to streamline raw material procurement in the construction industry.
A one stop procurement solution for businesses and retailers, enabling better prices and transparency, quality assurance, intelligent inventory management, faster delivery and flexible payment options as well as extensive online and offline assistance. For our suppliers, we help them achieve a bigger client base, high order volumes and advance payments.
Our Mission
Zarea’s mission is to make procurement simple and easy.
The Leadership Team


Ali Alam Qamar
CEO & Founder



Masters of Finance, Univ. of Cambridge
Sustainable Finance & Investments, Harvard University
Veteran of the cement industry, Raised $100 Million for Flying Cement through a 50:50 debt/equity mix to setup a new cement line. Expanded sales network to 2 new provinces, 55 districts comprising 2,500 new retailers and clients across Pakistan.


Allah Nawaz
Founding Member
25 years experience in expansion of B2B sales network and supply chain management.GM Sales & Marketing of Dandot Cement for 13 years GM Supply Chain of Syntronics Packaging 5 years


Muhammad Abid
Founding Member

MBA Comsats University
18 years experience as Logistics & Sales Manager in the cement and steel industry. He has the sole distinction of building a sales network of 3000 M.Tons per day for Gharibwal Cement in Northern Punjab
Message from the CEO
The construction industry is a $10 Trillion market globally and is responsible for employing 1/12 workers globally. However, it still relies on outdated processes for procurement, especially in emerging market economies. We at Zarea want to change this, we are building the future marketplace for construction technology. Our ambition is to make the journey of construction seamless.
Ali Alam Qamar
Founder & CEO

Our Leadership Team






















Our Impact
Industry, Innovation and Infrastructure
By increasing trade and streamlining traditional market
Sustainable Cities and Communities
By improving the quality of construction products and bringing in transparency
Responsible Consumption and Production
By optimizing supply chain processes and reducing leakages
Our Commitment to Exceptional Results
Our goal is to build your success by delivering exceptional results and meeting all your unique construction needs.
