About Us

Zarea employs technology to streamline raw material procurement in the construction industry.

A one stop procurement solution for businesses and retailers, enabling better prices and transparency, quality assurance, intelligent inventory management, faster delivery and flexible payment options as well as extensive online and offline assistance. For our suppliers, we help them achieve a bigger client base, high order volumes and advance payments.

Our Mission

Zarea’s mission is to make procurement simple and easy.

The Leadership Team

Ali Alam Qamar

CEO & Founder

Allah Nawaz

Founding Member

Muhammad Abid

Founding Member

Ali Alam Qamar

CEO & Founder

Masters of Finance, Univ. of Cambridge
Sustainable Finance & Investments, Harvard University

Veteran of the cement industry, Raised $100 Million for Flying Cement through a 50:50 debt/equity mix to setup a new cement line. Expanded sales network to 2 new provinces, 55 districts comprising 2,500 new retailers and clients across Pakistan.

Allah Nawaz

Founding Member

25 years experience in expansion of B2B sales network and supply chain management.GM Sales & Marketing of Dandot Cement for 13 years GM Supply Chain of Syntronics Packaging 5 years

Muhammad Abid

Founding Member

MBA Comsats University

18 years experience as Logistics & Sales Manager in the cement and steel industry. He has the sole distinction of building a sales network of 3000 M.Tons per day for Gharibwal Cement in Northern Punjab

Message from the CEO

The construction industry is a $10 Trillion market globally and is responsible for employing 1/12 workers globally. However, it still relies on outdated processes for procurement, especially in emerging market economies. We at Zarea want to change this, we are building the future marketplace for construction technology. Our ambition is to make the journey of construction seamless.

Ali Alam Qamar

Founder & CEO